Nestled in the picturesque landscapes of western Colorado, Montrose is a city that has seen significant growth and transformation over the years. The Montrose Development and Revitalization Team (DART) is a dynamic entity dedicated to fostering business growth and enhancing the community’s vibrancy.
DART was established in 2017, not only taking over the responsibilities of the Downtown Development Authority but also expanding its focus beyond Main Street. This reorganization aimed to create a more inclusive approach to business assistance by extending support to various business interests throughout Montrose. DART’s mission is to help Montrose businesses grow and prosper. As a Main Street America™ Accredited program, it is committed to creating high-quality sights and also to build stronger communities through preservation-based economic development.
Key Initiatives for Montrose Development and Revitalization
DART’s efforts are multifaceted, not only involving a range of initiatives to support businesses but also enhance the city’s appeal:
- Façade Improvement Matching Grant Program: This program provides financial assistance to business owners for exterior improvements, helping to beautify the city and to also attract more visitors.
- Mural Grant Program: Encouraging artistic expression, this initiative supports the creation of murals that add color and character to Montrose.
- Restaurant Emergency Grant Program: In response to unforeseen challenges, this program offers financial support to local restaurants, ensuring they can continue to serve the community.
- Opportunity Zones Participation: DART leverages Opportunity Zones to attract investment as well as stimulate economic growth in designated areas.
Community Engagement and the Future
One of DART’s strengths is its inclusive approach to community involvement. The team invites business owners, artists, event planners, as well as downtown enthusiasts to participate in its efforts. Monthly community update meetings provide a platform for dialogue, allowing residents to hear about ongoing projects and contribute their ideas.
Looking ahead, DART aims to further expand its reach in business retention and attraction, economic vitality, promotion, and design. The team is working towards achieving “Graduate” level status within the Main Street America™ program. This requires not only an updated strategic plan but also a continued clarity in its mission. Montrose’s journey of revitalization is a testament to the power of community collaboration and strategic planning. DART continues to evolve and expand which poses the city for greater achievements to come.
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